The psychology of advertising (Record no. 6014)

MARC details
000 -LEADER
fixed length control field 02199nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240212170903.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367346393
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1019
Item number FEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Fennis, Bob M.
245 ## - TITLE STATEMENT
Title The psychology of advertising
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Routledge
Place of publication, distribution, etc. Oxan
Date of publication, distribution, etc. 2021
300 ## - PHYSICAL DESCRIPTION
Extent xii, 466 p.
365 ## - TRADE PRICE
Price type code GBP
Price amount 46.99
520 ## - SUMMARY, ETC.
Summary, etc. The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.<br/><br/>Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of The Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the Internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book.<br/><br/>Including a glossary of key concepts, updated examples and illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students and instructors. Suitable for psychology, advertising, marketing and media courses. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.<br/><br/>(https://www.routledge.com/The-Psychology-of-Advertising/Fennis-Stroebe/p/book/9780367346393)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising--Psychological aspects
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Stroebe, Wolfgang
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing TB3444 24-01-2024 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 02/12/2024 Technical Bureau India Pvt. Ltd. 3295.64   659.1019 FEN 005791 02/12/2024 1 5070.22 02/12/2024 Book

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