Nation branding: (Record no. 6107)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01878nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240214180658.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240214b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367569891 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 352.748 |
| Item number | DIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dinnie, Keith |
| 245 ## - TITLE STATEMENT | |
| Title | Nation branding: |
| Remainder of title | concepts, issues, practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | Oxan |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 267 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 43.99 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes in the field. It remains an accessible blend of theory and practice rich with international examples and contributions.<br/><br/>Updates to this edition:<br/><br/>New Academic Perspectives and Practitioner Insights in each chapter<br/>Updated and new cases from a broad range of nations and cultures<br/>Fresh coverage of online branding and social media<br/>New material covering the critical and ethical issues of nation branding, including the limitations<br/>Updated references and sources<br/>Updated online resources, including PowerPoint slides and Instructor Manual with end-of-chapter discussion points and suggested answers<br/>This is an essential introduction to nation branding for students of Marketing, Brand Management, Communications, and Public and International Relations, as well as policy makers looking for a rigorous yet applied approach.<br/><br/>(https://www.routledge.com/Nation-Branding-Concepts-Issues-Practice/Dinnie/p/book/9780367569891) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding-Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | International relations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Place marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB3444 | 24-01-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/14/2024 | Technical Bureau India Pvt. Ltd. | 3085.24 | 352.748 DIN | 005853 | 02/14/2024 | 1 | 4746.52 | 02/14/2024 | Book |