The SaaS model: (Record no. 6121)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01640nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240219175722.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240219b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354355387 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 004.6782 |
| Item number | VIJ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vijayaraghavan, Srinivas B. |
| 245 ## - TITLE STATEMENT | |
| Title | The SaaS model: |
| Remainder of title | a new dimension to marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Bloomsbury Publishing |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 190 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 599.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Software as a Service (SaaS) provides a subscription-based alternative to buying software that has been embraced by thousands of businesses across the world. Like every core business function, marketing also needs to embrace the 'SaaS way' of doing things. Never has marketing found more relevance in the 'full funnel' of a customer's life cycle from acquisition to renewal and expansion than now. The SaaS Model is a valuable handbook that guides the reader on how to effectively market a brand in a SaaS world. The reader will learn<br/>- how marketing has adapted to the subscription-oriented nature of the SaaS world<br/>- how the classic marketing framework of segmentation, targeting and positioning followed by the 4 Ps is being transformed by data and the SaaS-based martech stack<br/>- how to map the customer life cycle in SaaS and detail how marketing plays a role in driving the freemium model<br/>- how self-service models drive enterprise momentum<br/>- how marketing plays a role in enterprise trails and deal acceleration<br/>- how marketing helps the customer success world with effective onboarding, driving usage and renewing subscriptions |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Cloud computing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IT & Decisions Sciences | SBHPL/INV/1162/2023-2024 | 27-01-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/19/2024 | Sarat Book House Pvt. Ltd. | 416.31 | 004.6782 VIJ | 005962 | 02/19/2024 | 1 | 599.00 | 02/19/2024 | Book |