Strategic sport marketing (Record no. 6131)

MARC details
000 -LEADER
fixed length control field 02314nam a22002417a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240217141120.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240217b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781760878801
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 796.0688
Item number KAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Karg, Adam
245 ## - TITLE STATEMENT
Title Strategic sport marketing
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Routledge
Place of publication, distribution, etc. Oxan
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent ix, 307 p.
365 ## - TRADE PRICE
Price type code GBP
Price amount 44.99
520 ## - SUMMARY, ETC.
Summary, etc. The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. <br/><br/>The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, ‘sportviews’ and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book, reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader to help them improve their real-world professional practice. <br/><br/>This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotion or communication of sport organisations or brands. <br/><br/>Additional teaching and learning materials are available to accompany this book, including slides, class outlines and reflective questions and answers for each chapter.<br/><br/>(https://www.routledge.com/Strategic-Sport-Marketing/Karg-Shilbury-Westerbeek-Funk-Naraine/p/book/9781760878801)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sports--Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Shilbury, David
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Westerbeek, Hans
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Funk, Daniel C
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Naraine, Michael L.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing SBHPL/INV/1162/2023-2024 27-01-2024 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 02/17/2024 Sarat Book House Pvt. Ltd. 3155.37   796.0688 KAR 005913 02/17/2024 1 4854.42 02/17/2024 Book

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