Marketing theory: (Record no. 6132)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01220nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240219170414.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240219b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354641206 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8001 |
| Item number | SHE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing theory: |
| Remainder of title | evolution and evaluation of schools of marketing thought |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Wiley India Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvi, 264 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 819.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.<br/><br/>(https://www.wiley.com/en-us/Marketing+Theory%3A+Evolution+and+Evaluation-p-9780471635277) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parvatiyar, Atul |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Uslay, Can |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | SBHPL/INV/1162/2023-2024 | 27-01-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/19/2024 | Sarat Book House Pvt. Ltd. | 569.21 | 658.8001 SHE | 005969 | 02/19/2024 | 1 | 819.00 | 02/19/2024 | Book |