Research for marketing decisions (Record no. 8)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02464nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211018155909.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190823b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120307575 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | GRE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Green, Paul E. |
| 245 ## - TITLE STATEMENT | |
| Title | Research for marketing decisions |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | PHI Learning Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 784 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 450.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of content<br/>PART I PROBLEM FORMULATION<br/><br/><br/><br/>Marketing research—content and strategy<br/><br/>The tactics of marketing research—planning the research project<br/><br/>marketing research-the value and cost of decision·making information<br/><br/>The tactics of marketing research—research design<br/><br/><br/>PART II TECHNIQUES OF OBTAINING DATE<br/><br/><br/><br/>Information from respondents<br/><br/>Experimentation<br/><br/>Measurement in marketing research—general concepts and instrument design<br/><br/>Measurement and scaling in marketnig research<br/><br/>Sampling procedures in marketing research<br/><br/>Part iii analyzing associative data<br/><br/>The analysis process—basic concepts and analyzing associative data<br/><br/>Multiple and particial regression<br/><br/>Analysis of variance and covariance<br/><br/><br/>PART IV ADVANCED TECHNIQUES IN ANALYZING ASSOCIATIVE DATA<br/><br/><br/><br/>Other techniques for analyzing criterion-predictor association<br/><br/>Factor analysis and clustering methods<br/><br/>Multidimensional scaling and conjoint analysis<br/><br/><br/>PART V SELECTED ACTIVITIES IN MARKETING RESEARCH<br/><br/><br/><br/>Forecasting procedures in marketing research<br/><br/>Brand positioning and market segmentation<br/><br/>Evaluating new marketing strategies |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The fifth edition of Research for Marketing Decisions draws on a large canvas than the previous edition. The description of methodological processes is much wider. It includes research design, data collection techniques and measurements. The entire methodology has been streamlined and made considerably simpler.<br/><br/>The emphasis on modern analytical tools like multivariate analysis have been incorporated in the design and conduct of marketing research. Computer program strategies for data analysis are not only described out their results have been interpreted in the context of illustrative marketing problems. Primarily user-oriented the text includes cases listed at the end of five major parts of the book. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tull, Donald S |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Albaum, Gerald |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Bill No | Bill Date |
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| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 06/10/2019 | Bharat Book Distributors | 337.05 | 3 | 658.83 GRE | 000462 | 04/22/2021 | 04/22/2021 | 1 | 450.00 | 08/23/2019 | Book | 19-20/7425 | 06-06-2019 |