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| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20210127161957.0 |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780749465117 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.4092 |
| Item number |
YOU |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Young, Laurie |
| 245 ## - TITLE STATEMENT |
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| Title |
Thought leadership: prompting businesses to think and learn |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Kogan Page Limited |
| Place of publication, distribution, etc. |
London |
| Date of publication, distribution, etc. |
2013 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xiv, 330 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
INR |
| Price amount |
1095.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Table of contents<br/>Chapter - 01: What on earth is Thought Leadership?;Chapter - 02: Who has used it before? Thought Leadership in business history;Chapter - 03: Where does Thought Leadership come from?;Chapter - 04: Components of success and failure;Chapter - 05: Communicating and disseminating Thought Leadership;Chapter - 06: Thought Leadership strategy and planning;Chapter - 07: An evolving discipline |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
About the book<br/>Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do many of the world's leading companies invest serious money and smart people into this mysterious practice, building dedicated business units to create it? It sounds like business jargon, but this ill-defined term captures a key practice that has been used for many years to create success for individuals, charities and vast companies.<br/><br/>Drawing on over 30 years of experience engaging with thought leadership, Laurie Young provides an extensive examination of its history, its purpose, its future, and how you can make thought leadership work for you. Packed with ground-breaking case studies from global organisations such as IBM, Deloitte, Allen & Overy, Fairtrade, Philips and Unilever; and with over 50 unique interviews with some of the world's acknowledged business leaders, Thought Leadership can help anyone involved in the business decision-making process to gain alignment across their company regarding the challenges they face.<br/><br/>Thought Leadership can come from any source in business - unique insight, research, executives, customer engagement, product managers, and expert professionals -. We all have knowledge, experience and a point of view. Laurie Young's accessible look at this fascinating and vital business practice is your first step to making thought leadership work for you and your organisation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing--Management |
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Organizational effectiveness |
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| Topical term or geographic name as entry element |
Leadership |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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Strategic planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Creative ability in business |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Intellectual capital |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Knowledge management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |