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Innovation strategy for enterprises in emerging economies: case studies for the digital age

By: Satpathy, AnuragContributor(s): Agrawal, Arjun | Mohapatra, SanjayMaterial type: TextTextPublication details: Bingley Emerald Group Publishing Ltd. 2015 Description: 152 pISBN: 9781785604812Subject(s): International business enterprises | Developing countries | Technological innovations | Technological innovations--Economic aspectsDDC classification: 338.88 Summary: For a company to grow it needs to generate more margin of profit. It can generate more profit if it provides more value to customers. For this, it needs to put more value in each of the value activities. Agrawal, Satpathy, and Mohapatra demonstrate how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain. Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies, and this book explains these to the readers through real-word examples and case studies, taking the environment into consideration and concentrating on not just growth but sustainable growth.
List(s) this item appears in: Public Policy & General Management | Marketing
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Indian Institute of Management LRC
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Public Policy & General Management 338.88 SAT (Browse shelf(Opens below)) 1 Available 000486

For a company to grow it needs to generate more margin of profit. It can generate more profit if it provides more value to customers. For this, it needs to put more value in each of the value activities. Agrawal, Satpathy, and Mohapatra demonstrate how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain. Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies, and this book explains these to the readers through real-word examples and case studies, taking the environment into consideration and concentrating on not just growth but sustainable growth.

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