Handbook on the psychology of pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know

By: Husemann-Kopetzky, Markus Material type: Text

TextPublication details: USA Pricing School Press 2018 Description: 186 pISBN: 9783947897001Subject(s): Pricing | Pricing--Psychological aspectsDDC classification: 658.8 Summary: This book is required reading for entrepreneurs, general and category managers, marketers, product and brand managers, pricing strategists, management consultants, and business students who are interested in adding an invaluable pricing edge to their business practice and personal pricing quiver.

List(s) this item appears in: Operation & quantitative Techniques | HR & OB

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Operations Management & Quantitative Techniques	658.8 HUS (Browse shelf(Opens below))	1	Available		001816

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This book is required reading for entrepreneurs, general and category managers, marketers, product and brand managers, pricing strategists, management consultants, and business students who are interested in adding an invaluable pricing edge to their business practice and personal pricing quiver.

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