Economics for business

Table of Content
BUSINESS AND ECONOMICS
The Business Environment and Business Economics.
Economics and the World of Business
Business Organisations
BUSINESS AND MARKETS
The Working of Competitive Markets
Business in a Market Environment
BACKGROUND TO DEMAND
Demand and the Consumer
Demand and the Firm
Product, Marketing and Advertising
BACKGROUND TO SUPPLY
Costs of Production
Revenue and Profit
SUPPLY: SHORT-RUN PROFIT MAXIMISATION
Profit Maximisation under Perfect Competition and Monopoly
Profit Maximisation under Imperfect Competition
SUPPLY: ALTERNATIVE STRATEGIES
An Introduction to Business Strategy
Alternative Theories of the Firm
Growth Strategy
The Small-Firm Sector
Pricing Strategy
THE FIRM IN THE FACTOR MARKET
Labour Markets, Wages and Industrial Relations
Investment and the Employment of Capital
THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS
Reasons for Government Intervention in the Market
Government and the Firm
Government and the Market
BUSINESS IN THE INTERNATIONAL ENVIRONMENT
Globalisation and Multinational Business
International Trade
Trading Blocs
THE MACROECONOMIC ENVIRONMENT
The Macroeconomic Environment of Business
The Balance of Payments and Exchange Rates
Money and Interest Rates
Business Activity, Employment and Inflation
MACROECONOMIC POLICY
Demand-Side Policy
Supply-Side Policy
International Economic Policy

The aim of this text is to make the intriguing subject of economics more accessible and relevant to those studying the subject as part of a business-related degree.


The book covers all of the major principles of economics but its focus throughout is firmly on applying these economic principles to the real world of business.


The third edition of this highly successful textbook is written in a direct and straightforward style, making considerable use of business examples throughout to illustrate how economics can be used to understand business problems and the business environment. It has been thoroughly revised and updated to reflect current issues.