International business: competing in the global marketplace
Material type: TextPublication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2022 Edition: 12thDescription: xxxi, 667 pISBN: 9789354601255Subject(s): International businessDDC classification: 658.049 Summary: Overview International Business, now in its twelfth edition, is a comprehensive and case oriented version of the text that lends itself to the core course in international business, especially for those courses that require a deeper focus on the global capital market, organization of an international business, international accounting, and international finance The book focuses on being current, relevant, application rich, accessible, and student focused and helps students understand the implications of international business on organizational strategy, structure, and functions in the context of the global marketplace.Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book | Indian Institute of Management LRC General Stacks | Marketing | 658.049 HIL (Browse shelf(Opens below)) | 1 | Checked out | 01/08/2024 | 002149 |
Overview
International Business, now in its twelfth edition, is a comprehensive and case oriented version of the text that lends itself to the core course in international business, especially for those courses that require a deeper focus on the global capital market, organization of an international business, international accounting, and international finance The book focuses on being current, relevant, application rich, accessible, and student focused and helps students understand the implications of international business on organizational strategy, structure, and functions in the context of the global marketplace.
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