International business
Material type: TextPublication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020 Description: xxv, 415 pISBN: 9789390113378Subject(s): International business enterprisesDDC classification: 658.049 Summary: OVERVIEW International Business is a unique book that makes the subject of international business more accessible to students. It aims to make teaching and learning experience more personal in order to allow all students to become informed global citizens with a global mind-set. It offers answers to questions about business in different cultures, the continued growth and effect of the Internet on international business, how one can succeed in this global world, and many more. The text has been divided into 15 modules, each one of them supported with several student-focused examples, figures, maps, and some exclusive features. With a mix of such rich pedagogical features, it offers a truly global view of business.Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book | Indian Institute of Management LRC General Stacks | Marketing | 658.049 GER (Browse shelf(Opens below)) | 1 | Available | 002150 |
Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)
658.022 TAU How to create a web3 startup: | 658.045 TOG Family business metaphors: | 658.049 CAV International business: the new realities | 658.049 GER International business | 658.049 GUP International business | 658.049 HIL International business: competing in the global marketplace | 658.0490954 VEN Conquering the chaos: win in India, win everywhere |
Table of content
Module 1 The Challenging Context of International Business
Module 2 International Trade and Investment
Module 3 Sociocultural Forces
Module 4 Sustainability and Natural Resources
Module 5 Political Forces That Affect Global Trade
Module 6 Intellectual Property Rights and Other Legal Forces
Module 7 Economic and Socioeconomic Forces
Module 8 The International Monetary System and Financial Forces
Module 9 International Competitive Strategy
Module 10 Organizational Design and Control
Module 11 Global Leadership Issues and Practices
Module 12 International Markets: Assessment and Entry Modes
Module 13 Marketing Internationally
Module 14 Managing Human Resources in an International Context
Module 15 International Accounting and Financial Management
OVERVIEW
International Business is a unique book that makes the subject of international business more accessible to students. It aims to make teaching and learning experience more personal in order to allow all students to become informed global citizens with a global mind-set. It offers answers to questions about business in different cultures, the continued growth and effect of the Internet on international business, how one can succeed in this global world, and many more. The text has been divided into 15 modules, each one of them supported with several student-focused examples, figures, maps, and some exclusive features. With a mix of such rich pedagogical features, it offers a truly global view of business.
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