The future of branding
Material type:
TextPublication details: New Delhi Sage Publications India Pvt. Ltd. 2016 Description: x, 468 pISBN: 9789351503163Subject(s): Branding Management | Strategic planningDDC classification: 658.827 Summary: New ideas change the world. From social movements to scientific discovery the power of an idea is to reshape the world, who we are, and how we live. Changes in the increasingly dynamic competitive environment require a focus on what should be done, not just what is currently done. The inspiration for this book is to provide an outlet for cogent ideas that will help managers build and maintain brands in the future marketplace.
Written by the leading minds management from around the globe who are redefining best practices in managing brands, It examines the future of branding on key concepts including brand performance management, brand strategy, brand building, revitalizing brands, brand valuation, brand analysis, brand protection, and brand experience
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Indian Institute of Management LRC General Stacks | Marketing | 658.827 SRI (Browse shelf(Opens below)) | 1 | Available | 002160 |
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| 658.827 SAH Brands and the brain: how to use neuroscience to create impactful brands | 658.827 SAR Strategic brand management for B2B markets: a road map for organizational transformation | 658.827 SCH Brand elevation: | 658.827 SRI The future of branding | 658.827 STR UnBranding: 100 branding lessons for the age of disruption | 658.827 VER Brand management: text and cases | 658.827 VER Brand management: text and cases |
New ideas change the world. From social movements to scientific discovery the power of an idea is to reshape the world, who we are, and how we live. Changes in the increasingly dynamic competitive environment require a focus on what should be done, not just what is currently done. The inspiration for this book is to provide an outlet for cogent ideas that will help managers build and maintain brands in the future marketplace.
Written by the leading minds management from around the globe who are redefining best practices in managing brands, It examines the future of branding on key concepts including brand performance management, brand strategy, brand building, revitalizing brands, brand valuation, brand analysis, brand protection, and brand experience
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