Cases in hospitality and tourism management

Table of Content

Cases in Food Service Management
Menu Extensions in a Fast Food Operation
The Waitress with a Nose Ring
Menu changes resulting from food delivery shortages
The Case of the Excessively Busy Line Co.
The Redesign of a School Cafeteria
The Employee Whose Personal Habits Defy Sanitation Guidelines
Marketing Ingenuity & Product Development
Vending Opportunities
The Buses are coming
Rebidding the Contract
Cases In Lodging
Leadership Expectations
Labor Productivity - a Hotel Case Study
Partnership Marketing
Hotel Recruitment in a Rural Environment
Franchise Services Evaluation
The Madison Hotel in Memphis
Cases in Resort & Club Management
A Fresh Start at the Rainbow Golf Resort
Blue Thistle Country Club
Work Morale and Motivation
Cases in Tourism
The Adirondacks: Human & Nature Tourism Partnership
Developing Jordanian Tourism Products and Services
Mount Evans Scenic Byway: Is It Being Loved to Death?
Border Tourism Synergies in the North Country
Cases by Business Type
Food Service
Lodging
Resort & Club Management
Tourism

Students making an introduction to the hospitality and tourism field will benefit from the experienced educators and ex-industry employers who created the cases compiled in this unique text. The virtual exposure found in its case study experiences will enhance student curriculum and careers