Guinness: the colorful story of a black and white brand
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9788130907802
- 658.827 GRI
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Indian Institute of Management LRC General Stacks | Marketing | 658.827 GRI (Browse shelf(Opens below)) | 1 | Available | 001970 |
Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)
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658.827 CHA The new emerging market multinationals: four strategies for disrupting markets and building brands | 658.827 DAV Brand asset management: driving profitable growth through your brands | 658.827 FOR Sustainable branding: | 658.827 GRI Guinness: the colorful story of a black and white brand | 658.827 GUP Brand Wars: | 658.827 HIL Romancing the brand: | 658.827 HOL How brands become icons: the principles of cultural branding |
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