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9 brand shaastras: nine successful brand strategies to build winning brands

By: Kapoor, JagdeepMaterial type: TextTextPublication details: New Delhi Sage PublicationsĀ India Pvt. Ltd 2009 Description: xiii, 91 pISBN: 9788132102298Subject(s): Brand Management | Customer relationsDDC classification: 658.827 Summary: Discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This book with its simple frameworks and immensely practical insights is suitable for marketing professionals. It is also a useful tool-kit for management students and those who wish to learn the art of successful brand building.
List(s) this item appears in: Marketing | Public Policy & General Management
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Indian Institute of Management LRC
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Marketing 658.827 KAP (Browse shelf(Opens below)) 1 Available 000524

PrefaceThe Nine Brand Shaastras The Need Shaastra: Brand Category Growth Strategy The Seed Shaastra: Brand Idea Growth Strategy The Heed Shaastra: Brand Awareness Growth Strategy The Deed Shaastra: Brand Trials Growth Strategy The Feed Shaastra: Brand Repeats Growth Strategy The Speed Shaastra: Brand Sales Growth Strategy The Creed Shaastra: Brand Trust Growth Strategy The Breed Shaastra: Brand Market Share Growth Strategy The Exceed Shaastra: Brand Profit Growth Strategy Succeed

Discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This book with its simple frameworks and immensely practical insights is suitable for marketing professionals. It is also a useful tool-kit for management students and those who wish to learn the art of successful brand building.

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