Resilient: how to overcome anything and build a million dollar business with or without capital

TABLE OF CONTENTS
Introduction 1

1 Coming From Where I’m From 3

Triple Threat 6

2 The Difference 16

Focus 25

3 Bootstrapping versus Raising Capital 28

Professional Services to Startup 28

On the Bootstrapping Process 31

Repeatable and Predictable Revenue, Regardless 38

Money Can’t Be the Only Motivation 39

4 Idea to Product: Building a Startup 42

Starting With Funding 42

Starting Without Funding 43

What Not to Do When Starting a Company 44

You’ll Never Get Going Unless 45

5 Building a Team 49

Hiring and Finding Freelancers and Others 49

Out of the Gate 57

Contingency versus Retained Recruiters 59

Get Out of the Way 62

6 I Hear You, But I Need Capital 67

Financing Terminology 68

Preparing to Raise 70

What Legal Documents Should I Use? 71

7 Raising a Pre-Seed $400,000 79

Pre-Seed, Better Known as a Friends-and-Family Round 79

The Pitch 85

8 Accelerators and Pitch Competitions? Bang or Bust 89

9 Raising My Seed Round 98

10 Product Market Fit 103

Sales: Remember Predictable, Repeatable Revenue? 103

11 Raising a Series A 107

12 Holy Crap—A Pandemic! 113

Prioritizing Mental Well-Being 116

13 The Murder of George Floyd, Breonna Taylor, and BLM 119

The Talk I Had With My Team 123

The Role of Philanthropy in Creating Equity 125

Systemic Issues Facing Black-Led Technology Companies 126

14 My Hopes, and Losing an Icon 129

The Role Technology Plays 129

On Building Generational Wealth 132

Appendix 137

Glossary 139

Rate Sheet 145

Online Resources 149

About the Author 151

Index 153

Discover how to overcome anything, bootstrap, and go from initial concept to Series A funding with this firsthand look at entrepreneurship

Resilient delivers an invaluable collection of private journal entries mapping out a path from bootstrapping a multi-million dollar business to raising millions in Series A funding for another. Entrepreneur and Resilia CEO Sevetri Wilson describes her journey from self-funding to venture capital success. Written for ambitious and aspiring entrepreneurs like herself, Wilson covers a wide variety of topics about the entrepreneurial journey:

How to go from idea to product
The correct way to dive into the hiring process
Preparing to raise money
Building a tech company as a non-technical founder
How to select the right accelerators, programs, and pitch competitions
Creating wealth while building a business
The author also shares her “Simple Agreement for Future Equity” (SAFE) agreement and first pitch deck. Perfect for entrepreneurs, startup enthusiasts, and founders, Resilient belongs on the bookshelves of anyone interested in the process of bootstrapping and/or raising capital to grow a business in any sector.