Introduction to tourism

By:

Sharma, Shailja

Material type: Text

TextPublication details: Sage Publications India Pvt. Ltd. New Delhi 2021Description: xxvi, 487 pISBN:

9789353885106

Subject(s):

Tourism

DDC classification:

338.4791 SHA

Summary: Using situational case studies, vignettes on world-class destinations and wide-ranging examples,this book aims to create awareness and understanding on the functioning of the tourism industry. A stepping stone for everyone aspiring to make a career in the tourism and hospitality industry, this textbook builds a strong groundwork of basic concepts and explains theories and their applications in real-life situations. Using situational case studies, vignettes on world-class destinations and wide-ranging examples, Introduction to Tourism aims to create awareness and understanding among the readers on the functioning of the tourism industry. It offers insights into how countries devise their tourism marketing strategies and how to deal with situations while working with tourists and travellers. Each section of the book has been thematically designed and mapped with the curriculum of major universities for distinct learning outcomes. This book is meant to be a compact and constant companion for all students undergoing any kind of training in the tourism and hospitality industry to enhance their professional skills.

List(s) this item appears in: Public Policy & General Management | Finance & Accounting

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	338.4791 SHA (Browse shelf(Opens below))	1	Available		002508

Using situational case studies, vignettes on world-class destinations and wide-ranging examples,this book aims to create awareness and understanding on the functioning of the tourism industry.

A stepping stone for everyone aspiring to make a career in the tourism and hospitality industry, this textbook builds a strong groundwork of basic concepts and explains theories and their applications in real-life situations.

Using situational case studies, vignettes on world-class destinations and wide-ranging examples, Introduction to Tourism aims to create awareness and understanding among the readers on the functioning of the tourism industry. It offers insights into how countries devise their tourism marketing strategies and how to deal with situations while working with tourists and travellers.

Each section of the book has been thematically designed and mapped with the curriculum of major universities for distinct learning outcomes. This book is meant to be a compact and constant companion for all students undergoing any kind of training in the tourism and hospitality industry to enhance their professional skills.

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