Business research methods

Part I: Building the Foundation for Research
1 Research Foundations and Fundamentals
2 The Research Process: An Overview
3 Stage 1: Clarify the Research Question
Part II: The Design of Business Research
4 Stage 2: Research Design, An Overview
5 Stage 2: Sampling Design
Appendix: Calculate the Sample Size
6 Stage 2: Data Collection Design: Qualitative Research
7 Stage 2: Data Collection Design: Observation Research
8 Stage 2: Data Collection Design: Experiments
9 Stage 2: Data Collection Design: Survey Research
Part III: Measurement
10 Stage 3: Measurement Foundations
11 Stage 3: Measurement Questions
Appendix: Sample Computer-Based Questions and Guidelines for Mobile Q
Appendix: Sources of Measurement
Questions
Appendix: More on Effective Measurement
Questions
12 Stage 3: Measurement Instruments
Part IV: Collect, Prepare and Examine the Data
13 Stage 3: Collect, Prepare, and Examine Data
Appendix: Better Tables
Appendix: Describing Data Statistically
Part V: Analyze and Interpret Data
14 Stage 4: Hypothesis Testing
15 Stage 4: Measures of Association
Part VI: Stage 5: Report the Research
16 Stage 5: Research Reports: Supported Insights and Recommendations
Appendix: Better Reports
Part VII: Research Project Overview
17 An Integrated Example

The Thirteenth Edition of Business Research Methods reflects a thoughtful revision of the text. Both students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The author has used managerial decision-making as the theme of the book and provides the content and structure to ensure students grasp the business research function.