Consumer behavior, concepts and applications
Material type:
TextPublication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018 Edition: 4thDescription: xxiii, 788 pISBN: 9780070473812 Subject(s): Consumer behaviorDDC classification: 658.8342 Summary: This book is written for the beginning students of consumers behavior, Whether he or she is at the undergraduate or the graduate level, with the purpose of blending both concepts and application from the field of consumer behavior.
No special assumptions have been made regarding student preparation for this text. Although many will have had previous exposure to some of the behavioral concepts discussed,all can benefit from a review of these topics and an examination of them from a managerial perspective. Thus, the concepts presented here are regarded as extremely valuable for the carrier-oriented student in general and indispensable for the marketing major.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
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Indian Institute of Management LRC General Stacks | Marketing | 658.8342 LOU (Browse shelf(Opens below)) | 1 | Available | 000572 |
ART I: STUDYING CONSUMER BEHAVIOR
Chapter 1. Introduction Chapter 2. Understanding Consumers and Market Segments
PART II: ENVIRONMENTAL INFLUENCES ON CONSUMER BEHAVIOR
Chapter 3. Culture Chapter 4. Subcultures Chapter 5. Social Class Chapter 6. Social Groups Chapter 7. family Chapter 8. Personal influence and diffusion of innovations
PART III: INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOR
Chapter 9. Personality and self-concept Chapter 10.Motivation and involvement Chapter 11.Information Processing Chapter 12.Learning and Memory Chapter 13.Attitudes Chapter 14.Changing Attitudes
PART IV: CONSUMER DECISION PROCESSES
Chapter 15.Problem Recognition Chapter 16.search and evaluation Chapter 17.Purchasing Processes Chapter18.Postpurchase Behavior
PART V: ADDITIONAL DIMENSIONS
Chapter 19.Modeling and researching consumer behavior Chapter 20.Consumerism Chapter 21.Organizational buyer behavior
Cases Notes Index
This book is written for the beginning students of consumers behavior, Whether he or she is at the undergraduate or the graduate level, with the purpose of blending both concepts and application from the field of consumer behavior.
No special assumptions have been made regarding student preparation for this text. Although many will have had previous exposure to some of the behavioral concepts discussed,all can benefit from a review of these topics and an examination of them from a managerial perspective. Thus, the concepts presented here are regarded as extremely valuable for the carrier-oriented student in general and indispensable for the marketing major.
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