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International business

By: Bennett, RogerMaterial type: TextTextPublication details: Noida Pearson India Education Services Pvt. Ltd. 2020 Edition: 2ndDescription: xiv, 402 pISBN: 9788177589238Subject(s): International business enterprises | International trade | International financeDDC classification: 338.88 Summary: The books in the Frameworks series are well structured and provide a step-by- step guide to essential principals. They develop the basic framework of understanding to underpin further study of core business, financial and legal subject in the higher education curriculum. International Business has been updated to include the latest developments in this wide-ranging field. The second edition of this book presents all the relevant essential topics in a clear, concise and informative way.
List(s) this item appears in: Public Policy & General Management | HR & OB
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Indian Institute of Management LRC
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Public Policy & General Management 338.88 BEN (Browse shelf(Opens below)) 1 Available 003647

Table of Content
The Nature of International Business
The European Union
East Europe
Beyond Europe
Cultural Influences
The International Economic Environment
Competition, Privatisation and Deregulation
The International Political and Legal Environments
The Multinational Company
Direct Foreign Investment
International Technology Transfer
International Logistics and Distribution
Organisation of International Business
International Operations Management
International Financial Management
Market Entry
International Marketing
Law and Ethics of Advertising
Planning and Executing an Advertising
International Human Resources Management
Strategies for International Business
Planning and Control of International Operations


The books in the Frameworks series are well structured and provide a step-by- step guide to essential principals. They develop the basic framework of understanding to underpin further study of core business, financial and legal subject in the higher education curriculum.


International Business has been updated to include the latest developments in this wide-ranging field. The second edition of this book presents all the relevant essential topics in a clear, concise and informative way.

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