Everything originated from milk: case study of nestle

Table of Contents:


1: The Birth of Nestlé, A Global Corporation
2: Nestlé's Global Management System
3: Nestlé's Basic Strategy: What is Behind the M&A?
4: Nestlé's Global R&D Management
5: Nestlé's Business Ethics & CSR
6: Nestlé-style Human Resource Management
7: The Nation Called Switzerland: Background Behind the Birth of Multinational Companies
8: Learning from Nestlé: Directions for Japanese Companies

This book is essentially a case study of food giant Nestlé, the largest food company in the world which was born in the town of Vevey, Switzerland over hundreds of years ago. Author’s interest in Nestlé was sparked 50 years ago when he visited Nestlé during a trip to Switzerland. He took painstaking efforts to research and discover the secrets of Nestlé's success over the last few decades. In this book, Prof Takahashi expounds what has made Nestlé a world-reigning global corporation despite its small domestic Swiss market through examining its corporate strategy and R&D and illustrates how Nestlé became the most representative and symbolic company among today's successful Swiss companies.