Managing international events

Table of Contents:

Part I: Planning and delivery
1.What are international events?
2.The four pillars of international event delivery
3.Evaluating international events

Part II: Internal forces
4.Strategic use of events by authorities
5.Staffing international events
6.Crossing cultures and crossing borders

Part III: External forces
7.Access
8.Key stakeholder implications
9.Globalisation and international events
10.Sustainable international events – an oxymoron?
11.Digital communication

This book provides a comprehensive overview and examination of the international aspect of events management and the many challenges and complications that arise in the planning and delivery specifically of cross-border and cross-cultural events. This book boasts an excellent balance of theory with practical advice and guidance. The chapters cover all the key concepts needed to manage and deliver an international event and fully reflect the current trends and issues facing the sector today. These include sustainability, digital communication, social media, Big Data, corporate social responsibility, accessibility, security issues, and managing volunteers among many others. International case studies are included in each chapter accompanied by study questions and useful weblinks for further reading and research.