Experiencing design: the innovator's journey
Publication details: Columbia University Press New York 2021Description: 287 pISBN:- 9780231194266
- 658.4063 LIE
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Book | Indian Institute of Management LRC General Stacks | Public Policy & General Management | 658.4063 LIE (Browse shelf(Opens below)) | 1 | Checked out | 08/07/2023 | 004102 |
Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Public Policy & General Management Close shelf browser (Hides shelf browser)
658.4063 KUM Design thinking: a forefront insight | 658.4063 LAN Strategic creativity: a business field guide to advertising, branding, and design | 658.4063 LIE The designing for growth field book: | 658.4063 LIE Experiencing design: | 658.4063 MAZ Innovation engine for growth: | 658.4063 MEH Maverick effect: | 658.4063 MEY Innovation for entrepreneurs |
In daylong hackathons, design thinking seems deceptively easy. On the surface, it involves a set of seemingly simple activities such as gathering data, identifying insights, generating ideas, prototyping, and experimentation. But practiced at a superficial level, even great design tools don’t go deep enough to create the shifts in mindset and skillset that are required to achieve transformational impact. Going deep with design requires more than changing the activities of innovators; it involves creating the conditions that shape who they become. Individuals become design thinkers by experiencing design.
Drawing on decades of researching design thinking and teaching it to people not trained in design, Jeanne Liedtka, Karen Hold, and Jessica Eldridge offer a guide for how to create these deep experiences at each stage of the design thinking journey, whether for an individual, a team, or an organization. For each experience phase, they specify the mindset shifts and competencies that need to be achieved, describe how different personality types experience different kinds of journeys, and show how to fully leverage the diversity of teams. Experiencing Design explores both the science and practicalities of design and includes two assessment instruments for individual and organizational development.
Ultimately, innovators need to be someone new to create something new. This book shows you how to use design thinking to make this happen.
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