Broke to breakthrough: the rise of India's largest private dairy company
Material type:
TextPublication details: Haryana Viking 2021 Description: xxi, 128 pISBN: 9780670095858Subject(s): India--Tamil Nadu | Business people | DairyingDDC classification: 338.092 Summary: Broke to Breakthrough is a business biography of India’s largest dairy products company – Hatsun Agro – and its founder R.G. Chandramogan.
Hailing from Virudhunagar district of Tamil Nadu, Chandramogan started this venture in 1970 as a twenty-one-year-old, making ice candies with three people in a 250 sq. ft. rented place and selling in pushcarts. By the mid-1980s, ‘Arun’ ice cream had become the market leader in the state. But Chandramogan didn’t stop at that – he branched into the dairy business by leveraging his brand-building experience with ‘Arun’ and forging connections with farmers.
Thus was born Hatsun Agro Product. It is today a Rs 5,500 crore-plus company that also has pioneered a unique model of directly procuring milk from over 4 lakh farmers (B2F) and selling only branded consumer-facing products (B2C).
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book
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Indian Institute of Management LRC General Stacks | Public Policy & General Management | 338.092 DAM (Browse shelf(Opens below)) | 1 | Available | 004391 |
Broke to Breakthrough is a business biography of India’s largest dairy products company – Hatsun Agro – and its founder R.G. Chandramogan.
Hailing from Virudhunagar district of Tamil Nadu, Chandramogan started this venture in 1970 as a twenty-one-year-old, making ice candies with three people in a 250 sq. ft. rented place and selling in pushcarts. By the mid-1980s, ‘Arun’ ice cream had become the market leader in the state. But Chandramogan didn’t stop at that – he branched into the dairy business by leveraging his brand-building experience with ‘Arun’ and forging connections with farmers.
Thus was born Hatsun Agro Product. It is today a Rs 5,500 crore-plus company that also has pioneered a unique model of directly procuring milk from over 4 lakh farmers (B2F) and selling only branded consumer-facing products (B2C).
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