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Family business metaphors: envisioning images of peaceful and sustainable organizations

By: Tognazzo, AlessandraMaterial type: TextTextPublication details: Switzerland Palgrave Macmillan 2022 Description: xxiii, 112 pISBN: 9783031052477Subject(s): Family businessDDC classification: 658.045 Summary: Typically, business tenets advise: never go into business with your family. This book proposes that this discrepancy may actually be at the core of modern problems: social harm and environmental problems are largely related to advancements focused on current dualistic metaphors that value only the business dimension and devalue the family. This book aims to offer an alternative viewpoint, by discussing how core beliefs linked to various metaphors change the way we conduct and perform in our lives and businesses, so that the reader can practice sustainable methods, which also includes the family. Situating family businesses as the primordial way of social organizing, chapters explore definitions of organizational symbolism, metaphors, and archetypes in order to guide readers and change the way we consider the family role within business and the economy.
List(s) this item appears in: Fiction
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Indian Institute of Management LRC
General Stacks
Marketing 658.045 TOG (Browse shelf(Opens below)) 1 Available 004677
Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)
658.0072 BAJ Business research methods 658.0072 BAJ Business research methods 658.022 TAU How to create a web3 startup: 658.045 TOG Family business metaphors: 658.049 CAV International business: the new realities 658.049 GER International business 658.049 GUP International business

Typically, business tenets advise: never go into business with your family. This book proposes that this discrepancy may actually be at the core of modern problems: social harm and environmental problems are largely related to advancements focused on current dualistic metaphors that value only the business dimension and devalue the family.

This book aims to offer an alternative viewpoint, by discussing how core beliefs linked to various metaphors change the way we conduct and perform in our lives and businesses, so that the reader can practice sustainable methods, which also includes the family. Situating family businesses as the primordial way of social organizing, chapters explore definitions of organizational symbolism, metaphors, and archetypes in order to guide readers and change the way we consider the family role within business and the economy.

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