Data-driven retailing: a nontechnical practitioners' guide
Material type:
TextSeries: Management for ProfessionalsPublication details: Switzerland Springer 2022 Description: xv, 257 pISBN: 9783031129612Subject(s): Retail trade--ManagementDDC classification: 658.8 Summary: About this book
This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.
The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Indian Institute of Management LRC General Stacks | Marketing | 658.8 KER (Browse shelf(Opens below)) | 1 | Available | 004648 |
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| 658.8 KAS Rural marketing | 658.8 KEN Macro-social marketing insights: | 658.8 KER Gurus on marketing | 658.8 KER Data-driven retailing: | 658.8 KOT Marketing management | 658.8 KOT Marketing management | 658.8 KOT Marketing management |
About this book
This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.
The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.
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