Seven deadly sins in consumption

By: Syrjala, Henna Contributor(s): Leskinen, Hanna Liepamaa Material type: Text

TextPublication details: Cheltenham Edward Elgar Publishing Limited 2018 Description: xi, 160 pISBN: 9781788117180Subject(s): Consumption (Economics) | Consumption (Economics)--Moral and ethical aspectsDDC classification: 339.47 Summary: Seven Deadly Sins in Consumption Edited by Henna Syrjälä and Hanna Leipämaa-Leskinen, School of Marketing and Communication, University of Vaasa, Finland Offering a novel view on morality in consumption, this book creatively examines how the seven deadly sins - pride, greed, lust, gluttony, envy, wrath, and sloth – are embodied in contemporary consumer society. Each of the seven chapters summarizes previous literature of the sins across disciplinary boundaries, and explores how consumption is likely to change in the future.

List(s) this item appears in: Marketing | Operation & quantitative Techniques

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	339.47 SYR (Browse shelf(Opens below))	1	Available		000736

Contents:

Introduction
Henna Syrjälä and Hanna Leipämaa-Leskinen

1. PRIDE
Silenced pride in scarce consumption
Hanna Leipämaa-Leskinen, Henna Syrjälä and Pirjo Laaksonen

2. GREED
Multilevel study of greed in marketing students’ consumption
Minna-Maarit Jaskari, Päivi Borisov and Henna Syrjälä

3. LUST
Sex Sells? Lust in fashion magazine advertising
Jenniina Sihvonen, Linda Lisa Maria Turunen and Carmen Rodriguez-Santos

4. GLUTTONY
No taste without the waste? Gluttony in bakery product retailing
Lotta Alhonnoro and Anu Norrgrann

5. ENVY
Narcissistic human traits predicting benign and malicious envy
Katarina Hellén, Maria Sääksjärvi and Hannele Kauppinen-Räisänen

6. WRATH
Wrath in consumer oppositional activism
Catharina von Koskull, Petra Berg and Johanna Gummerus

7. SLOTH
Conceptualizing the experience sloth in the convenience seeking consumption
Ari Huuhka and Harri Luomala

Seven Deadly Sins in Consumption
Edited by Henna Syrjälä and Hanna Leipämaa-Leskinen, School of Marketing and Communication, University of Vaasa, Finland
Offering a novel view on morality in consumption, this book creatively examines how the seven deadly sins - pride, greed, lust, gluttony, envy, wrath, and sloth – are embodied in contemporary consumer society. Each of the seven chapters summarizes previous literature of the sins across disciplinary boundaries, and explores how consumption is likely to change in the future.

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