Healthtech innovation: how entrepreneurs can define and build the value of heir new products

By:

Micalo, Silvia

Material type: Text

TextPublication details: Routledge New York 2023Description: xvi, 233 pISBN:

9781032347912

Subject(s):

Healthtech Innovation

DDC classification:

610.28 MIC

Summary: Today, over 500,000 medical technologies are available in hospitals, homes, and community care settings. They range from simple bandages to complex, multi-part body scanners that cost millions of dollars to develop. Yet a typical technology has a lifecycle of just 21 months before an improved product usurps it—the healthcare ecosystem is rapidly advancing and driven by a constant flow of innovation. And those innovations need innovators. With $21 billion made available for investment in the digital healthcare industry in 2020 (a 20x increase on 2010), entrepreneurs, investors, and related actors are entering the healthcare ecosystem in greater numbers than ever before. Last year alone, over 17,000 medical technology patents were filed, the third highest of all patent types. Each of those has a dedicated team of entrepreneurs behind it. Yet with increasingly strict regulations and pharmaceutical giants growing more aggressive, many thousands of entrepreneurs fail before even the patent stage: just 2% secure revenue or adoption. Healthtech Innovation: How Entrepreneurs Can Define and Build the Value of Their New Products is a down-to-earth survival guide for entrepreneurs struggling to secure a strategic position within the healthtech ecosystem. Which is expected that by 2026, the global digital health market size will be around $657 billion. This book is designed to help innovators navigate this complex and newly volatile landscape. It covers business strategy, marketing, funding acquisition, and operation in a global regulatory context. It is written in simple language, evidenced by the latest academic and industry research, and explained using real-world examples and case studies.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	610.28 MIC (Browse shelf(Opens below))	1	Available		004748

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Previous								Next
Previous	609.54 SUK Midnight’s machines: a political history of technology in India	610 MOG Medical records: organization and management (Guide to Health Records, Software, Insurance and Legal Professionals)	610.21 RED Healthcare data analytics	610.28 MIC Healthtech innovation:	610.285 ASC The future of health: how digital technology will make care accessible, sustainable, and human	610.285 BAL Essentials of health information systems and technology	610.285 JON Information and communication technologies in healthcare	Next

Table of Contents
Introduction

About the Author

Part One: Strategy

Chapter One: The New Healthcare Landscape

Chapter Two: The New Patient-Centred Approach

Chapter Three: Conceptualizing Your Strategic Position

Part Two: Method

Chapter Four: Defining and Building Your Value

Chapter Five: Marketing Your Value

Chapter Six: Your Stakeholder Ecosystem

Part Three: Growth

Chapter Seven: Expanding Your Vision and Goals

Chapter Eight: Fundraising and Team Building

Chapter Nine: Going Global

Today, over 500,000 medical technologies are available in hospitals, homes, and community care settings. They range from simple bandages to complex, multi-part body scanners that cost millions of dollars to develop. Yet a typical technology has a lifecycle of just 21 months before an improved product usurps it—the healthcare ecosystem is rapidly advancing and driven by a constant flow of innovation. And those innovations need innovators.

With $21 billion made available for investment in the digital healthcare industry in 2020 (a 20x increase on 2010), entrepreneurs, investors, and related actors are entering the healthcare ecosystem in greater numbers than ever before. Last year alone, over 17,000 medical technology patents were filed, the third highest of all patent types. Each of those has a dedicated team of entrepreneurs behind it. Yet with increasingly strict regulations and pharmaceutical giants growing more aggressive, many thousands of entrepreneurs fail before even the patent stage: just 2% secure revenue or adoption.

Healthtech Innovation: How Entrepreneurs Can Define and Build the Value of Their New Products is a down-to-earth survival guide for entrepreneurs struggling to secure a strategic position within the healthtech ecosystem. Which is expected that by 2026, the global digital health market size will be around $657 billion. This book is designed to help innovators navigate this complex and newly volatile landscape. It covers business strategy, marketing, funding acquisition, and operation in a global regulatory context. It is written in simple language, evidenced by the latest academic and industry research, and explained using real-world examples and case studies.

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