Made in future: a story of marketing, media, and content for our times

By: Kumar, Prashant Material type: Text

TextPublication details: Haryana Penguin Random House India Pvt. Ltd. 2022 Description: xxv, 305 pISBN: 9780670096244Subject(s): Marketing, Media, and ContentDDC classification: 659.001 Summary: Over the last two decades, the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace. Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how vast changes in media, content, influences and people's expectations have come together to write a new story of marketing. The book challenges a lot of the accepted wisdom of the past, yet is brutal where the hype is ahead of substance. In the process, it offers an alternative journey that is conceptually whole, makes you think and helps you follow it all up with pragmatic decisions.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 1 )
Comments ( 0 )

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	659.001 KUM (Browse shelf(Opens below))	1	Available		005004

Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.872 VIB Digital marketing essentials you always wanted to know	658.872 VIS Digital marketing fundamentals:	658.9 LAW Using semiotics in retail: leverage consumer insight to engage shoppers and boost sales	659.001 KUM Made in future: a story of marketing, media, and content for our times	659.1 BAT Advertising management	659.1 BEL Advertising and promotion: an integrated marketing communication perspective	659.1 BEL Advertising and promotion: an integrated marketing communication perspective	Next

Over the last two decades, the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace.

Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how vast changes in media, content, influences and people's expectations have come together to write a new story of marketing.

The book challenges a lot of the accepted wisdom of the past, yet is brutal where the hype is ahead of substance. In the process, it offers an alternative journey that is conceptually whole, makes you think and helps you follow it all up with pragmatic decisions.

There are no comments on this title.

to post a comment.