Health communication: strategies and skills for a new era
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781284065879
- 362.1014 PAR
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Indian Institute of Management LRC General Stacks | Public Policy & General Management | 362.1014 PAR (Browse shelf(Opens below)) | 1 | Checked out | 09/10/2024 | 005290 |
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Designed for undergraduate instruction across a range of majors or concentrations in health science, health education, public health, and health administration, as well as clinical health disciplines including nursing, allied health, and health professions, this new first edition will introduce your students to the basics of health communication.
Health Communication: Strategies and Skills for a New Era provides a practical process model for developing a health communication intervention. The book also explores exposure to media and how it shapes our conceptions of health and illness. Using a community-based health communication approach, the book covers a broad base of information from communication and health behavior theory, community-based program planning, and social marketing constructs to provide students with the keys to develop effective and culturally appropriate health communication.
(https://www.jblearning.com/catalog/productdetails/9781284065879)
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