Sustainable marketing: a holistic approach

By: Peterson, Mark Material type: Text

TextPublication details: Los Angeles Sage 2021 Edition: 2ndDescription: xxiii, 414 pISBN: 9781526494634Subject(s): Green marketingDDC classification: 658.802 Summary: In a cutting-edge text that explores the sustainability practices that benefit companies, stakeholders and consumers, Peterson draws upon current research and industry examples to dissect the interplay between marketing and wider society. He encourages us to critically asses the demand for business to adapt profitably to sustainability guidelines or environmental concerns. This new book: Includes a range of pedagogic features such as; Throwing shade boxes, chapter overview & objectives, Mavericks who made it cases and end-of-chapter questions. Is designed to suit a 12 week teaching term, featuring sustainability in marketing from a ‘macro’ and issues-based perspective. Covers sustainability in the global marketing from different issues and perspectives and grounds theory in a wide range of recognisable examples such as Toms, Facebook, Juul, Costco, Greta Thunberg. (https://us.sagepub.com/en-us/nam/sustainable-marketing/book268771)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.802 PET (Browse shelf(Opens below))	1	Checked out	07/17/2024	005249

Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)

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Previous	658.802 KUM Marketing as strategy: understanding the CEO's agenda for driving growth and innovation	658.802 LIE Content - the atomic particle of marketing: the definitive guide to content marketing strategy	658.802 MIL Building a story brand:	658.802 PET Sustainable marketing: a holistic approach	658.802 WIL Strategic marketing management: planning, implementation and control	658.804 BRE Business-to-business marketing	658.804 ELL Business-to-business marketing: relationship, networks and strategies	Next

In a cutting-edge text that explores the sustainability practices that benefit companies, stakeholders and consumers, Peterson draws upon current research and industry examples to dissect the interplay between marketing and wider society. He encourages us to critically asses the demand for business to adapt profitably to sustainability guidelines or environmental concerns.

This new book:
Includes a range of pedagogic features such as; Throwing shade boxes, chapter overview & objectives, Mavericks who made it cases and end-of-chapter questions.

Is designed to suit a 12 week teaching term, featuring sustainability in marketing from a ‘macro’ and issues-based perspective.

Covers sustainability in the global marketing from different issues and perspectives and grounds theory in a wide range of recognisable examples such as Toms, Facebook, Juul, Costco, Greta Thunberg.

(https://us.sagepub.com/en-us/nam/sustainable-marketing/book268771)

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