Web analytics 2.0: the art of online accountability & science of customer centricity
Material type:
TextPublication details: Hoboken Wiley Publishing, Inc. 2010 Description: xxv, 475 pISBN: 9780470529393Subject(s): Web usage mining | Web site development | Internet marketingDDC classification: 025.04 Summary: Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
(https://www.wiley.com/en-cn/Web+Analytics+2+0%3A+The+Art+of+Online+Accountability+and+Science+of+Customer+Centricity-p-9780470529393)
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book
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Indian Institute of Management LRC General Stacks | IT & Decisions Sciences | 025.04 KAU (Browse shelf(Opens below)) | 1 | Available | 005267 |
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
(https://www.wiley.com/en-cn/Web+Analytics+2+0%3A+The+Art+of+Online+Accountability+and+Science+of+Customer+Centricity-p-9780470529393)
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