The dark side of social media: a consumer psychology perspective
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TextPublication details: New York Routledge 2018 Description: xxiii, 246 pISBN: 9781138052567Subject(s): Consumers-Psychology | Advertising | Social mediaDDC classification: 658.8343 Summary: The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Indian Institute of Management LRC General Stacks | Marketing | 658.8343 SCH (Browse shelf(Opens below)) | 1 | Available | 005479 |
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| 658.8342091724 GBA Handbook of research on consumerism and buying behavior in developing nations | 658.83420954 MAH Understanding Indian consumers | 658.8343 BAC People powered: how communities can supercharge your business, brand, and teams | 658.8343 SCH The dark side of social media: a consumer psychology perspective | 658.84 CAT International marketing | 658.84 CZI International marketing | 658.84 KEE Global Marketing |
Part I: A Framework for The Dark Side of Social Media
A Framework for The Dark Side of Social Media: From Digital Drama to Digital Over-Engagement
Angeline Close Scheinbaum
Part II: Unfortunate Areas of Digital Drama
Social Media, Online Sharing, and the Ethical Complexity of Consent in Revenge Porn
Scott R. Stroud and Jonathan A. Henson
Powerful Bullies and Silent Victims in Cyber Space: The Darkness of Social Media
Marla B. Royne, Claudia Rademaker, and Gerard E. Kelly, III
Crossing the #BikiniBridge: Exploring the Role of Social Media in Propagating Body Image Trends
Jenna Drenten and Lauren Gurrieri
Cheaters, Trolls, and Ninja Looters: The Dark Side of Psychological Ownership
Keith Marion Smith, John Hulland, Scott A. Thompson
Part III: Some Unintended Consequences for Consumers
Being Yourself Online: Why Facebook Users Display their Desired Self
Adriana M. Bóveda-Lambie and Kaci G. Lambeth
Emotional Intelligence, Behavioral Procrastination, and Online (Over)consumption
Paula C. Peter and Heather Honea
Part IV: Some Unintended Consequences for Brands/Business
When Corporate Partnerships are NOT Awesome: Leveraging Corporate Missteps and Activist Sentiment in Social Media.
B. Yasanthi Perera, Ryan E. Cruz, Pia A. Albinsson, and Sarita Ray Chaudhury
Is More Less, or Is Less More?: Social Media’s Role in Increasing (and Reducing) Information Overload from News Sources
David G. Taylor, Iryna Pentina and Monideepa Tarafdar
Part V: New Opportunities & Challenges for Social Media
Consumer Privacy and The New Mobile Commerce
Alexandra M. Doorey, Gary B. Wilcox, and Matthew S. Eastin
Exploring the Challenges of Social Media Use in Higher Education
Linda Tuncay Zayer, Stacy Neier Beran and Purificación Alcaide-Pulido
Mommy Blogs and Online Communities: Emotions and Cognitions of Working Mothers
Angeline Close Scheinbaum, Anjala S. Krishen, Axenya Kachen, Amanda Mabry-Flynn, Nancy Ridgway
The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.
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