Marketing management: past, present and future

By:

Czinkota, Michael R

Contributor(s):

Material type: Text

TextPublication details: Springer Switzerland 2021Edition: 4thDescription: 880 pISBN:

9783030669157

Subject(s):

Marketing management

DDC classification:

658.8 CZI

Summary: This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 CZI (Browse shelf(Opens below))	1	Available		005490

Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)

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Previous	658.8 CAR Sustainable marketing: how to drive profits with purpose	658.8 CHA Sustainable marketing and customer value	658.8 CLI Location-based marketing: geomarketing and geolocation	658.8 CZI Marketing management: past, present and future	658.8 DAU Marketing management: essentials you always wanted to know	658.8 DAY Advanced introduction to marketing strategy	658.8 DON Principles and practice of social marketing: an international perspective	Next

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application.

Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include:

The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion.
Marketing in Action: These sections ask students to apply concepts and theories to actual business situations.
Web Exercises: These mini sections provide students with real world issues and suggest websites for more information.
In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.

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