Open house with Piyush Pandey
Material type:
TextPublication details: Haryana Penguin Random House 2022 Description: xx, 284 pISBN: 9780670096671Subject(s): Ogilvy India | Advertising--IndiaDDC classification: 659.1 Summary: In Open House, Piyush Pandey takes the readers on a journey into his mind-his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisive questions and frivolous questions. Is advertising a good career option? Should ad agencies work for political parties? Why does Ogilvy work for the BJP? Should citizens take the law into their own hands if they don't like the advertising? Is Ogilvy a lala company? What is the future of advertising? Is Piyush Pandey too old to be in this business? Honest, irreverent and informative, this is a roller-coaster ride with Piyush Pandey and Anant Rangaswami who has skilfully curated the book. With its practical wisdom and deep insights, Open House will both entertain and enlighten you
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Indian Institute of Management LRC General Stacks | Non-fiction | 659.1 PAN (Browse shelf(Opens below)) | 1 | Available | 005592 |
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| 658.8270954 KAM Titan: inside India's most successful consumer brand | 658.84 PEA Questions are the answers | 658.872 VAY Jab, jab, jab, right hook: | 659.1 PAN Open house with Piyush Pandey | 659.2 WIT Tata: the evolution of a corporate brand | 704.04201 CUR Daily rituals women at work: how great women make time, find inspiration, and get to work | 709.2 ISA Leonardo Da Vinci: the biography |
In Open House, Piyush Pandey takes the readers on a journey into his mind-his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisive questions and frivolous questions. Is advertising a good career option? Should ad agencies work for political parties? Why does Ogilvy work for the BJP? Should citizens take the law into their own hands if they don't like the advertising? Is Ogilvy a lala company? What is the future of advertising? Is Piyush Pandey too old to be in this business? Honest, irreverent and informative, this is a roller-coaster ride with Piyush Pandey and Anant Rangaswami who has skilfully curated the book. With its practical wisdom and deep insights, Open House will both entertain and enlighten you
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