Applying entrepreneurship to the arts: how artists, creatives, and performers can use startup principles to build careers and generate income

By:

Landry, Paula

Material type: Text

TextPublication details: Routledge New York 2022Description: xiv, 165 pISBN:

9781032125572

Subject(s):

DDC classification:

700.68 LAN

Summary: This book puts successful startup tools in the hands of creators: performers, artists, entertainers, creatives, and media makers seeking to launch like a business and generate more income. Readers will learn essential entrepreneurial principles taught to founders in the startup community. Creatives who read this book will learn: How to launch their creative startups Ways to run and market their venture efficiently Effective methods to test new services, products, and experiences To incorporate their entire skill set in an authentic way That they can do all of this now, without business classes or special training With actionable information, real-world case studies as examples, and specific steps to build business acumen from an artistic perspective, this book puts entrepreneurial tools into the frameworks and mindsets of those working in creative fields. Paula Landry, MBA, is a creator, writer/filmmaker, and musician who has been teaching and coaching creatives for a decade, through undergraduate and graduate programs in New York City, as well as at various non-profits. (https://www.routledge.com/Applying-Entrepreneurship-to-the-Arts-How-Artists-Creatives-and-Performers/Landry/p/book/9781032125572)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	700.68 LAN (Browse shelf(Opens below))	1	Available		005642

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Previous	659.1 RIE Positioning: the battle for your mind	659.2 WAG Rethinking public choice	687.09 KAR Fashion entrepreneurship: the creation of the global fashion business	700.68 LAN Applying entrepreneurship to the arts: how artists, creatives, and performers can use startup principles to build careers and generate income	709.54076 SIN Indian art and culture:	725.51 SIN Planning and designing healthcare facilities: a lean, innovative, and evidence-based approach	745.4 MUN Design as art	Next

This book puts successful startup tools in the hands of creators: performers, artists, entertainers, creatives, and media makers seeking to launch like a business and generate more income.

Readers will learn essential entrepreneurial principles taught to founders in the startup community. Creatives who read this book will learn:

How to launch their creative startups
Ways to run and market their venture efficiently
Effective methods to test new services, products, and experiences
To incorporate their entire skill set in an authentic way
That they can do all of this now, without business classes or special training
With actionable information, real-world case studies as examples, and specific steps to build business acumen from an artistic perspective, this book puts entrepreneurial tools into the frameworks and mindsets of those working in creative fields.

Paula Landry, MBA, is a creator, writer/filmmaker, and musician who has been teaching and coaching creatives for a decade, through undergraduate and graduate programs in New York City, as well as at various non-profits.

(https://www.routledge.com/Applying-Entrepreneurship-to-the-Arts-How-Artists-Creatives-and-Performers/Landry/p/book/9781032125572)

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