Global marketing management
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781788823364
- 658.84 MOR
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Indian Institute of Management LRC General Stacks | Marketing | 658.84 MOR (Browse shelf(Opens below)) | 1 | Available | 005684 |
Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)
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658.84 CAT International marketing | 658.84 CZI International marketing | 658.84 KEE Global Marketing | 658.84 MOR Global marketing management | 658.84 ROS Marketing channel: a management view | 658.848 HOL Global marketing: a decision oriented approach | 658.85 AGA The ultimate sales accelerator: one surprisingly powerful strategy to create epic sales in business and in life |
Global Marketing is invaluable text for M.Com, and MBA students studying international or global marketing. Today, many companies have trouble deciding whether using a truly global marketing strategy is right for them. There is a slight trend back toward localization due to new efficiencies of customization made possible by technology, the Internet, and new manufacturing processes. "Mass Customization" has now taken the place of "Mass Production." In today's world, the customer does not always respond to a"one size fits all"approach. Global marketing is also a field of study in general business management to provide valuable products, solutions and services to customers locally, nationally, internationally and worldwide. Global Marketing Management equips students with knowledge and skills to enable them to make key management decisions and understand how organisations may be navigated through the increasingly dynamic and challenging global trading environment. Global marketing management is of great importance to a company that is looking to offer its product in an international market.This book will give a high level overview of the planning and organization marketing leaders must address when considering a new country to sell its product in.
(https://www.edtechpress.co.uk/details/global-marketing-management)
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