Strategic communication: an introduction to theory and global practice

By:

Falkheimer, Jesper

Contributor(s):

Heide, Mats

Material type: Text

TextPublication details: Routledge Oxan 2023Edition: 2ndDescription: xiv, 254 pISBN:

9780367769291

Subject(s):

DDC classification:

658.45 FAL

Summary: This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field. (https://www.routledge.com/Strategic-Communication-An-Introduction-to-Theory-and-Global-Practice/Falkheimer-Heide/p/book/9780367769291)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Business Communication	658.45 FAL (Browse shelf(Opens below))	1	Available		005900

Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Business Communication Close shelf browser (Hides shelf browser)

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Previous	658.45 BOW How to tell a story: the essential guide to memorable storytelling from the Moth	658.45 BRU What's your story?: the essential business storytelling handbook	658.45 COR Corporate communications: a guide to theory and practice	658.45 FAL Strategic communication: an introduction to theory and global practice	658.45 FER Power listening: mastering the most critical business skill of all	658.45 KAL Business communication: a practice-oriented approach	658.45 KAU Business communication	Next

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.

Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout.

After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.

(https://www.routledge.com/Strategic-Communication-An-Introduction-to-Theory-and-Global-Practice/Falkheimer-Heide/p/book/9780367769291)

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