Business analytics: a management approach
Material type:
TextPublication details: New Delhi Bloomsbury Publishing India Pvt. Ltd. 2023 Description: xiv, 430pISBN: 9789356403314Subject(s): Management--Statistical methods | Decision making--Statistical methodsDDC classification: 658.4033 Summary: This exciting new textbook offers an accessible, business-focused overview of the key theoretical concepts underpinning modern data analytics. It provides engaging and practical advice on using the key software tools, including SAS Visual Analytics, R and DataRobot, that are used in organisations to help make effective data-driven decisions. Combining theory with hands-on practical examples, this essential text includes cutting edge coverage of new areas of interest including social media analytics, design thinking and the ethical implications of using big data. A wealth of learning features including exercises, cases, online resources and data sets help students to develop analytic problem-solving skills.
With its management perspective on analytics and its coverage of a range of popular software tools, this is an ideal essential text for upper-level undergraduate, postgraduate and MBA students. It is also ideal for practitioners wanting to understand the broader organisational context of big data analysis and to engage critically with the tools and techniques of business analytics.
Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-analytics. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
(https://www.bloomsbury.com/in/business-analytics-9789356403314/)
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Indian Institute of Management LRC General Stacks | IT & Decisions Sciences | 658.4033 VID (Browse shelf(Opens below)) | 1 | Available | 005983 |
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| 658.4033 BAN Business analytics: text and cases | 658.4033 CAM Essentials of business analytics | 658.4033 HAR HBR guide to data analytics basics for managers | 658.4033 VID Business analytics: a management approach | 658.40352 GRE Simulation modelling: | 658.40355028563 GIL Business forecasting: | 658.4038 CHO Accelerated digital transformation: how established organizations can gain competitive advantage in the digital age |
This exciting new textbook offers an accessible, business-focused overview of the key theoretical concepts underpinning modern data analytics. It provides engaging and practical advice on using the key software tools, including SAS Visual Analytics, R and DataRobot, that are used in organisations to help make effective data-driven decisions. Combining theory with hands-on practical examples, this essential text includes cutting edge coverage of new areas of interest including social media analytics, design thinking and the ethical implications of using big data. A wealth of learning features including exercises, cases, online resources and data sets help students to develop analytic problem-solving skills.
With its management perspective on analytics and its coverage of a range of popular software tools, this is an ideal essential text for upper-level undergraduate, postgraduate and MBA students. It is also ideal for practitioners wanting to understand the broader organisational context of big data analysis and to engage critically with the tools and techniques of business analytics.
Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-analytics. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
(https://www.bloomsbury.com/in/business-analytics-9789356403314/)
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