Customer in the boardroom?: crafting customer-based business strategy

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TextPublication details: Sage New Delhi 2012Description: xxii, 232 pISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.4012 BIJ (Browse shelf(Opens below))	1	Available		G00249

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Previous	658.4 LAG Marketing broadening the hoizons	658.4 RAS The McKinsey mind: understanding and implementing the problem-solving tools and management techniques of the world's top strategic consulting firm	658.4012 BIJ Customer in the boardroom?: crafting customer-based business strategy	658.4012 BIJ Customer in the boardroom?: crafting customer-based business strategy	658.4012 CUE Building strategic capabilities in emerging markets	658.4012 GET Content strategy: a how-to guid	658.4012 OST Value proposition design:	Next

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