Business research methods
- New Delhi Cengage Learning India Pvt. Ltd. 2019
- xx, 379 p.
Chapter 1 Introduction to Business Research Methods
Chapter 2 Research Design
Chapter 3 Measurement Scales
Chapter 4 Data Collection Method
Chapter 5 Questionnaire Design
Chapter 6 Sampling Design
Chapter 7 Field Work and Data Preparation
Chapter 8 Preliminary Data Analysis
Chapter 9 Hypothesis Testing
Chapter 10 Analysis of Variance (Anova)
Chapter 11 Correlation and Regression
Chapter 12 Multivariate Data Analysis
Chapter 13 Report Writing and Presentation
Chapter 14 Ethics in Business Research
Appendix: Selected Statistical Tables
Business research methods presents terms and techniques of research in a simple and crisp manner. The aim of the book is to present research methods covering all aspects of undergraduate and postgraduate curricula of commerce and management. The book will also be of substantial benefit to doctoral students.
The book covers topics related to complete research process from problem identification to report writing. The book also provides a wide range of real-life examples and illustrations.