TY - BOOK AU - Mukherjee, Saral TI - Elephants and Cheetahs: the beauty of operations SN - 9780143451730 U1 - 658.5 PY - 2021/// CY - Gurgaon PB - Penguin Random House India Pvt. Ltd. KW - Operations research KW - Strategic planning KW - Industrial management N2 - Do systems have souls? This book, based on a popular elective at IIM Ahmedabad, looks for answers in the hard trade-offs inherent in the design of operating systems and business models. It encourages business leaders to ask two different sets of existential questions: Does the organization that I am managing have a soul, and if so, what are the strategic choices that enable its synthesis (external orientation)? And, do I have a soul, and if so, who am I (internal orientation)? In the process, it uncovers a beauty inherent in patterns of strategic choices that enables an organizational soul to emerge, and an appreciation of the diversity of such souls ER -