TY - BOOK AU - Hougaard, Soren AU - Bjerre, Mogens TI - The relationship marketer: rethinking strategic relationship marketing SN - 9783642032424 U1 - 658.812 PY - 2009/// CY - London PB - Springer KW - Relationship marketing KW - Strategic planning KW - Customer relations KW - Customer relations--Management N1 - Table of content Front Matter Pages 1-13 PDF The Relationship Aspect of Marketing Søren Hougaard, Mogens Bjerre Pages 15-33 A Systematic Approach to the Buyer-Seller Relationships Søren Hougaard, Mogens Bjerre Pages 35-46 The Economics of Customer Relationships Søren Hougaard, Mogens Bjerre Pages 47-64 Customer Loyalty and Business Economics Søren Hougaard, Mogens Bjerre Pages 65-83 The Driving Forces of Customer Relationships Søren Hougaard, Mogens Bjerre Pages 85-106 Supplier Relationship Levels — Consequences and Contents Søren Hougaard, Mogens Bjerre Pages 107-129 Relationships in Different Environments Søren Hougaard, Mogens Bjerre Pages 131-153 The Individualised Approach to Relationships Søren Hougaard, Mogens Bjerre Pages 155-169 The Sales Centre Søren Hougaard, Mogens Bjerre Pages 171-193 Relationship Marketing Strategy Søren Hougaard, Mogens Bjerre N2 - Introduction In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business performance. Based on these principles the authors present a concrete and practically manageable framework for implementation. Readers will find surprising, useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic opportunities. "The Relationship Marketer" will be valuable reading for students and professionals in sales and marketing, as well as anyone seeking insights into dyadic market forces, which are moving industry beyond the outdated perspective of treating all customers equally ER -