Chritton, Susan

Personal branding for dummies - New Delhi Wiley India Pvt. Ltd. 2012 - xx, 340 p.

Description
Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark. Topics include:



• Using different organizations and associations to increase visibility and exposure to both clients and competitors.

• Making the most of networking--from business cards to resumes.

• Tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand.

9788126538737


Branding (Marketing)
Public relations
Success in business

650.1 / CHR