Managerial economics: economic tools for today's decision makers
- 7th
- New Delhi Pearson India Education Services Pvt. Ltd. 2021
- xxvi, 604 p.
Table of Content "Chapter 1 Introduction Chapter 2 The Firm and Its Goals Chapter 3 Supply and Demand Appendix 3A The Mathematics of Supply and Demand Chapter 4 Demand Elasticity Appendix 4A Applications of Supply and Demand Chapter 5 Demand Estimation and Forecasting Appendix 5A The Demand for White Zinfandel in Los Angeles Appendix 5B Understanding Consumer Behavior Through Testing Chapter 6 The Theory and Estimation of Production Appendix 6A Productivity in Services Appendix 6B The Multiple-Input Case Appendix 6C Analyzing Production Functions with the Use of Calculus Chapter 7 The Theory and Estimation of Cost Appendix 7A A Mathematical Restatement of the Short-Run Cost Function Appendix 7B The Estimation of Cost Appendix 7C Interview with a Supply Chain Management Executive Chapter 8 Pricing and Output Decisions: Perfect Competition and Monopoly Appendix 8A The Use of Calculus in Pricing and Output Decisions Appendix 8B Break-Even Analysis (Volume-Cost-Profit) Chapter 9 Pricing and Output Decisions: Monopolistic Competition and Oligopoly Appendix 9A A Mathematical Restatement of Monopolistic Competition Chapter 10 Special Pricing Practices Chapter 11 Game Theory and Asymmetric Information Chapter 12 Capital Budgeting and Risk Appendix 12A The Value of a Corporation Chapter 13 The Multinational Corporation in a Global Setting Chapter 14 Government and Industry: Challenges and Opportunities for Today's Manager Chapter 15 The Global Soft Drink Industry Appendix A Statistical and Financial Tables
The discipline of managerial economics is often considered as "too theoretical and not practical
enough for the real world." The seventh edition of Managerial Economics is an attempt to
provide a resourceful supplement to classroom teachings that will help students understand the
importance and utility of economic theory for business decision making.
This text is designed for upper-level undergraduate and first-year MBA courses in managerial
economics and applied economics. In addition to discussing the applications of economic
theory to the firm, this text includes chapters on various tools of analysis that are helpful to
business decision makers but that are not part of the core of traditional microeconomic theory.
These are demand, production, and cost estimation using regression analysis, forecasting,
capital budgeting, and risk analysis. A discussion of linear programming is also available
online, along with a review of the time value of money. A review of the mathematical concepts
and tools used in the text has been placed on the Companion Website.