TY  - BOOK
AU  - Padveen, Corey
TI  - Marketing to millennials for dummies
SN  - 9788126569175
U1  - 658.800842 
PY  - 2017///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.
KW  - Consumer behavior
KW  - Target marketing
KW  - Young adult consumers--Attitudes
KW  - Young adult consumers
N2  - Description
Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd. Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes — and yet industries across the board are struggling to garner their attention
ER  -