TY - BOOK AU - Allen, W. Bruce TI - Managerial economics: theory, applications, and cases SN - 9780393120059 U1 - 338.5024658 PY - 2013/// CY - New York PB - W.W. Norton & Company KW - Managerial economics N2 - Modernized for the 21st century, the Eighth Edition emphasizes strategic thinking by managers and includes over 50 new case studies on events from 2010 to 2012 that prepare students for today’s changing economy ER -