TY - BOOK AU - Damodaran, Suma TI - Managerial economics SN - 9780198061113 U1 - 338.5024658 PY - 2010/// CY - New Delhi PB - Oxford University Press KW - Managerial economics N1 - Table of contents Chapter 1. Foundations of Managerial Economics Chapter 2. Demand Chapter 3. Household as a Consumer: Behind the Demand Curve Chapter 4. Demand Estimation and Forecasting Chapter 5. Firm as a Producer Chapter 6. Analysis of Production: Theory and Estimation Chapter 7. Analysis and Estimation of Costs Chapter 8. Supply Chapter 9. The Competitive and Monopoly Model Chapter 10. Monopolistic Competition and Oligopoly Chapter 11. Alternative Pricing Practices Chapter 12. Markets for Factor Inputs Chapter 13. Long-term Investment and Risk Analysis Chapter 14. Economics of Information Chapter 15. Externalities and Public Goods Chapter 16. Macroeconomic Aggregates Chapter 17. Fiscal, Monetary, and Exchange Rate Policies Chapter 18. The New Economy N2 - The second edition of Managerial Economics is a comprehensive textbook specially designed to meet the requirements of management students. Introducing students to the related economics in business decision-making, this text now provides more simplified explanations of the fundamental concepts and principles of managerial economics. In an attempt to better bridge the gap between economic theory and application, the revised edition is now enhanced and supported with several new exhibits, cases, and illustrations ER -