TY  - BOOK
AU  - Baye, Micheal R.
AU  - Prince, Jeffrey T.
TI  - Managerial economics and business strategy
SN  - 9789354600203
U1  - 338.5024658 
PY  - 2021///
CY  - Chennai
PB  - McGraw Hill Education (India) Pvt. Ltd.
KW  - Managerial economics
KW  - Strategic planning
N1  - Table of content

Chapter 1: The Fundamentals of Managerial Economics 
Chapter 2:  Market Forces: Demand and Supply
Chapter 3: Quantitative Demand Analysis 
Chapter 4: The Theory of Individual Behavior 
Chapter 5: The Production Process and Costs 
Chapter 6: The Organization of the Firm 
Chapter 7: The Nature of Industry 
Chapter 8: Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
Chapter 9: Basic Oligopoly Models 
Chapter 10: Game Theory: Inside Oligopoly 
Chapter 11: Pricing Strategies for Firms with Market Power 
Chapter 12: The Economics of Information
Chapter 13: Advanced Topics in Business Strategy 
Chapter 14: A Manager’s Guide to Government in the Marketplace 
Case Study Time Warner Cable 468
Appendix Additional Readings and References
N2  - The Ninth Edition of Managerial Economics and Business Strategy builds on the basic philosophy reflected in the previous eight editions. The text continues to focus on tools from microeconomics, game theory and industrial organization to enable readers to make sound managerial decisions. The text teaches budding managers practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, as well as the basic models of perfect competition, monopoly, and monopolistic competition. Praised by faculty and students alike for its real-world examples and inclusion of modern topics, the book covers important topics such as penetration pricing, foreclosure, networks, bargaining, adverse selection etc

ER  -